header image ≡ Menu

3 Things That I Learned From Old-School Business Guru Dan Kennedy About Work

Entrepreneurs who have succeeded in business did not do it with a ‘no work’ plan. It is a common misconception, because on the outside it looks like they do nothing. If you think highly successful entrepreneurs aren’t doing anything, you aren’t really paying attention.

I learned a long time ago from direct marketing guru Dan Kennedy that there are 3 things about work you MUST know. In this post, I’m going to share with you the three things:

#1 You Gotta Actually Working

Behind every highly successful individual you are going to find somebody who spends a lot of time in a glommy, damp closet doing very unglamorous stuff, i.e. doing the work in order to do what you see them do very, very well. And the real experts at whatever they do make it look so effortless. Everyone thinks they never did any work to be able to do it.

See most people won’t do the work when you tell them about doing the work that is necessary because there is a lot of work to it. They just aren’t willing to do the work.

Remember, there is a lot of work involved in success and you actually have to do it.

#2 You Need To Enjoy Working

It is essential you are working on something you like. The best is to look for something to do where you lose track of time. If you don’t look at the watch and don’t know the time, you will lose track of time. It is as much play as it is work because you enjoy doing it.

And if you are doing stuff where you don’t lose track of time while you are doing it, that is truly painful for you. So my suggestion to you is look for something else better to do.

Why? Because life is too short and it can end like anytime. So don’t do work you hate. Don’t be doing the 8 hours a day work in factory that feels like a week. Don’t work with customers you don’t like. There is a million things to do. There’s no lack of opportunity.

#3 You Need To Be Smart In Work

So if you want to work smart here is a biggie – work without continuous interruption. The people who are working dumb are those who are always stopped from work, i.e. e-mail, facebook, answering incoming calls, returning calls, fax, text message. How can you possibly be mentally prepared if you are constantly distracted by what you were doing?

Therefore you need to have enough self-discipline not to be playing facebook, answering or returning calls, checking e-mail every twenty minutes or so. You got to work smart.

One very important aspect of working smart is you need to be able to work fast. But how do you get good at it and also get faster? You start by doing a lot of it badly and slow.

Once you actually do work that you enjoy and do it smartly, you will quickly feel superior to everyone you see because it is easy to observe around and notice they ain’t working.

** Happy Holidays To You And Your Loved Ones **

Before I end this post, since Christmas is drawing near and a whole lot of holidays as well, I would like to take the opportunity to wish you and your loved ones a warm and wondrous holiday season! Make sure you check out the short video clip I have made.

by KM Lee

KM Lee has been a self-employed geek since 2008. Currently he's working full-time from home online. You can also connect with him:

Comments on this entry are closed.

  1. KM, great post on making the best use of your time.
    Really enjoyed it and the video.

    Thanks for sharing this. I’d like to see more great posts like this.

    James Hughes

    1. James, thanks for leaving your comment. Really appreciate your kind words.

      Here’s wishing you a Merry Christmas and a Happy New Year!

  2. Hey KM. Love your site brother and thanks for answering my questions. Just wanted to pass along that I am 2.19 marathoner and saw that you like to run. If you ever need any assistance or just have questions email me anytime. From one entrepreneur to another, I appreciate what you do.

    1. Hello Nathan,

      Thanks for leaving your comment. I’m glad I could help a little. Yea, I’m a regular runner but just for exercise purposes. I haven’t run a full marathon yet.