Have you ever noticed that a lot of article writing in your niche is actually fairly boring?
That’s good news for you! Because if nearly everybody in your niche is creating dry, mediocre content, then you’ll stand out if you create something breathtaking.
And if you really connect with your readers, you can bet they’ll want to read every article you publish. So how do you create this connection between your words and the heart and souls of your readers? Here’s how you can do it…
Story telling is a great strategy to connect with your readers. A story tends to help you form that emotional connection and allows the reader identify with you.
Plus a story is much more memorable than merely showing facts (don’t be boring).
You can write this story either about you or someone else. Either way, the story will be more impactful if the main character is very similar to your readers. E.g. I wrote a story last 2 week regarding how I lost my income source after being abandoned by big G.
Let’s say your readers are stay-at-home moms who are looking for an opportunity to make money from home, then you’ll connect to these readers with real stories related to stay-at-home moms who have successfully overcome this same problem.
Another thing a story can do is help demonstrate to your readers that you really understand them and their problems. And when a reader feels like the author understands them, you can bet they’ll be addicted to your future posts.
Create “Reader-Oriented” Writing
Your readers have no doubt read plenty of articles, reports and digital guide on the same topic as the one you’re writing about. However, a lot of this content is “author oriented”. This means that it seems to be more about the author rather than the readers.
Example: You might have come across a book/course/training where the author seems to boast repeatedly about his credentials that actually aren’t of interest to the audience.
One way to quickly check if your writing is author-oriented is to see how many times you’ve used words like “I” or “me” versus how often you use words like “you” and “yours.” You want to use more “you” writing, since this is reader-oriented writing.
Let me illustrate this to you with an example…
- Author-oriented writing:“I’m going to tell you about how I look young forever like 21.”
- Reader-oriented writing:“You’re going to discover a look young secret recipe that had helped me look young forever like 21 -– and it’ll work for you, too.”
OK I know it sounds a bit silly, but this is just an example. I think you get what I mean.
Engage Your Audience
If you’re writing a “how-to” article, then it’s easy to fall into the common pattern of writing a straightforward article: “This is step 1… this is step 2… this is step 3…”
Generally, it’s the same kind of article everyone else has published.
Instead, engage your audience by freshening up your writing like:
- Adding in tips: In particular, include specific tactics and tips not found anywhere else.
- Using stories to illustrate points: If possible, tickle all 5 of your reader’s senses to really bring them into your story.
- Stick in examples to make things clearer: Just look at the example of reader versus author-oriented writing at above.
- Spice up your writing: E.g. instead of merely conveying someone as nervous, you could say “She was more nervous than a long-tailed cat in a room full of rocking chairs.” That’s much more memorable, powerful and potent!
Remember, you’re writing with a purpose, whether it’s to pre-sell your readers, teach them something or just create a good relationship with them. However, these goals are not possible if your writing doesn’t engage and connect with your audience from the start.
Let me know what you think and if you’ve more to add, please leave a comment below.