You can build a massive list. You can send out a ton of emails to your list. And yet you may be disappointed to discover that the money you make from your list doesn’t even cover your $19 or $25 per month email marketing costs.
It’s a very common problem among newsletter publishers.
Many times these marketers just assume that email marketing doesn’t work. And they end up abandoning their lists…
Single BIGGEST Mistake!
You see, if the list is targeted, then usually the problem is that publishers simply haven’t taken the time to build a good relationship with their subscribers.
This is essential. That’s because people ONLY buy from those they know, like and trust.
So if your subscribers don’t feel like they know, like, or trust you… guess what happens?
Yep, they buy from your competitor instead.
So how do you start building a relationship with your subscribers?
Simple – by applying these 3 tips below…
#1 Contact Your Subscribers Regularly: The relationship you are building with subscribers really isn’t all that different than the relationships you build with people offline.
E.g. think about some of your best friends. Did you become friends by talking to each other once every few months? If so, then it probably took years to become friends. Otherwise, you probably saw that person regularly, such as at least once a week or even on a daily basis through college, work or your hobbies.
The same goes for building relationship with subscribers. You can’t expect results if you just contact them once a month. In fact, they might not even remember who you are.
Instead, you need to contact them regularly and often, such as once a week. Depending on your niche and the purpose of your list, you may even contact them 2–3 times a week.
#2 Be Honest and Trustworthy: You are going to be recommending a lot of products and services over the life of your newsletter.
Just be sure that you’re 100% honest with your recommendations.
I.e. recommend a product because you truly believe it will benefit your subscribers… NOT because it’s the product that will put the most commission in your pocket.
This means you’ll also be recommending resources without an affiliate program.
#3 Give Your Subscribers What They Want: In other words, don’t give them what you think they want or what you think they need. Instead, find out for sure what they want – and give (offer) it to them.
One way to do this is by keeping track of the general trends in your niche (such as the most popular products and niche forum discussions) so that you know what your subscribers are already buying, reading and using.
Another way to do it is to survey your readers from time to time to make sure you’re giving them what they truly want.
One of the best (or the best) core strategies to run an online business is with list building.
Think about your offline relationships and you’ll soon see that building a relationship with your lists isn’t all that different. Plus, once you know the secrets of building a responsive email list, your online business will continue to enjoy stellar growth for years to come.
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This is an excellent post. I like what you said about treating the relationship building the same way we do offline. Keep up the good work!