A list building funnel is the process of getting people to give you their best email address in order to exchange something valuable. However, not just any funnel process is going to work out well for you. It needs to be something that is enticing and look trustworthy.
Here are 3 elements to keep in mind when building a complete funnel. You want people feel like they are not going to be spammed, but will gain insightful info and help from you.
#1 Have A Valuble Opt-In Incentive
People are not going to simply give you their email especially when they don’t know you. If they do, they want something valuable in return, and that is where your bribe comes in. This generally needs to be free, because people aren’t going to trust you enough to buy something from you right away. You shouldn’t include any upsells on your delivery page.
The opt-in incentive can’t just be anything. It must be worth people’s time. Ask yourself whether you would download something like it if you were in your audience’s position.
It is really up to you what you want to give people. Ebooks, podcasts, and video tutorials are some of the most common incentives offered by marketers. While you want it to be valuable, you certainly don’t want to give out too much information. Find that fine balance that entices people but gets them to stay on your list or purchase from you at a later date.
On your landing page, you want to tell your audience why they should download it? How will it help them with their problems or what questions will it answer? Keep your copy straight to the point or people will click away. Of course you need to look trustworthy as well. After all, it doesn’t matter how great your offer is if you can’t get people to trust you.
#2 Make Use Of Compelling Images
People say a picture is worth a thousand words, and it is true. Once you have your offer created, you need to make it attractive to your audience. The best way of doing that is through the use of images. This could be a background image or an image of your offer.
Whichever works for you, it is important that your graphics look appealing and related to what you offer. If you are no good at graphics, don’t try to make them yourself. You can easily hire freelance designers online (I used Upwork and fiverr) at a fraction of the cost.
Tip: You can even use graphics to direct where you want your audience to look. Here is an example of a landing page I recently designed using the OptimizePress 2.0 platform.
#3 A Clear Call To Action Button
This is the part where many people forget about when it comes to list building. A clear call to action is essential. If people don’t know what you want them to do, they will click away in most cases. Make it very clear that you want them to get whatever it is you are offering.
The clearer you are, the more likely it is that you will get people to click on your button. They will give you their email especially when they are getting something useful out of it.
Once people sign up for your offer, you can redirect them to a thank you or confirmation page. On this page, you will want to remind people to confirm their email immediately. You can also have the download available once people insert their email address.
A Few Extra Tips For You…
If can, record a short video of yourself to thank people for signing up for your incentive. Seeing your face or hearing your voice gives you the instant credibility. Don’t forget to let people know that they can unsubscribe your mailing list at any time if they want to do so.
Your opt-in incentive doesn’t need to take you months or years to create. A PDF report or a quick video tutorial that can be downloaded within seconds can work wonders for you.
You see, list building is all about showing people why they should give you their email. If you have a compelling reason, they are more likely to volunteer their information and stick with you for a long time. Just make sure you include the 3 elements mentioned above.