So you want to boost your landing page conversion rate? Well, there are a few things you can implement and start seeing results right away. But you must be willing to take the time to put into practice. Below are the 12 things you must do on your landing page:
#1 Talk To Your Persona: Do you have anyone in mind when writing the copy? Probably not. Too many marketers talk to anonymous crowds, hoping to catch everyone possible. Don’t do this because you don’t seem genuine and engaging enough. People will click ‘X’ and leave your offer, your service, or your product that could transform their lives.
Create a profile of an individual audience member. Focus on marketing to that one person. Your whole audience will feel like you are just talking to them personally.
#2 Spell Out The Benefits: Skim through your landing page as if you’re the lead. Can you see the benefits? If you can’t get it objectively, how can you expect others to see it?
You need to spell out the benefits precisely through bullet points. People tend to read them. They want to know how your product or service can benefit them.
#3 Keep Your Copy Simple: Break down the language as simply as possible. Get rid of the jargon, think about who your target audience really is. Believe or not, your prospects simply want to dive in, find out the benefits, and decide whether to get your offer or not.
You may tell people why your product or service is great for them, you may have scientific study to back it up; but you don’t have to confuse people with complex jargon.
#4 Stress The Downsides: Nothing is perfect. You know that, and people know that too. Please highlight the downsides, especially the ones that people are afraid of. If you don’t, you come across as too good to be true and that usually means scam. But you are not.
Be honest and upfront. People always fear of being scammed, finding something too difficult to interpret or wasting money. You need to put their mind at ease.
#5 Don’t Overdo The Pitch: You want to get people excited, but you don’t want to sound like a scam. It is vital to present yourself as genuine and trustworthy. How do you do that? By sharing your own experience or story. Put yourself in the shoes of others.
Once people believe you, they are more willing to invest in your product or service.
#6 Create A Sense Of Urgency: You have your copy, now it is time to create a sense of urgency. Make people feel like the deal is only available for a short period of time. If they feel they are getting a good deal, they are more likely to sign up or opt-in to your offer.
Remember you are offering the solution to a problem that people need to solve right now.
#7 Create A Catchy Headline: Headlines are extremely important in any type of content. The headline needs to draw people in, and make them want to find out what you have to say. Meanwhile, it needs to tell them what your product or service can help to solve.
That is quite tough, especially when you throw in the need to create a sense of urgency. Nonetheless, you want to grab people’s attention with a headline that you can live up to.
#8 Let People Visualize The Benefits: When people wanted to buy a house, they picture themselves living there. They picture how they are going to decorate it. The same applies to your product or service. People want to visualize how they can benefit from it.
Create that for them. Share how solving the problem has worked out for you. Provide them something to strive towards that your product or service will help them achieve.
#9 Show Real Proof: People are not just going to take your word for it. They want to know if others have had success. Without proof, it is hard to convince your prospects.
Ask your current customers to send their testimonials. If can, ask for video testimonials.
#10 Why You But Not Someone Else: It is time to offer something unique that nobody else can. What do you promise that your competitors don’t? Why should your leads give you their hard-earned money, especially if you charge more?
A unique offer is a must. It doesn’t have to be much, just what your prospects want.
This is much more than a unique promise too. It is part of building your brand name. Not only does this get more people to trust you, but it helps with your future business growth. People see your brand and recognize exactly who you are.
#11 A Strong Call-To-Action: So you manage to get people consume your landing page. Great! Now what? Do you have a clear call to action?
Wait, what is a call to action? This is the element that tells your prospects what you want them to do. It could be clicking on a button, or submitting their email to access your offer.
Make the call to action clear and stand out. You want people to grab your incredible offer!
#12 Use Video To Deliver Your Pitch: Not everyone is comfortable being in front of the camera (I’m one of them). Yet video is a powerful tool. People want to ‘feel’ and listen to what you have to say. If can, use a video on your landing page.
While you are talking about your product, you can show it in action. When you are sharing your story, you can use your own photos to prove that you are genuine. You can even share real proof that you have achieved whatever goals you set.
Remember, the hardest part is to convert your landing page visitors into leads/customers. You need to give people as much value as possible, and you only have seconds to capture someone’s attention. Therefore, make sure you do it right.